Sample Size From the September 2002 Special Report on Sampling Targeting and branding are up, even though spending is down

Other sampling stories

Listerine Joins Health Club Campaign Pfizer Consumer Group's Listerine PocketPaks will sponsor Get Active America! a national campaign running May 17-23 in 1,500 health clubs nationally.... May 6, 2004 , PROMO Sampling: Instant Gratification Sampling enjoyed another year of growth in 2003 as marketers continued to place products directly into the hands of consumers. Spending is up 10% to... Apr 1, 2004 , Promo Blimpie Diners Sample Health Clubs In support of the Blimpie Carb-Counter Menu, Blimpie International, Inc. and the International Health, Racquet and Sportsclub Association (IHRSA) have... Jan 20, 2004 , PROMO Xtra San Francisco 49ers Fans Go Nuts Nut marketer Diamond of California will blitz San Francisco's 3 Com Park this month to leverage its visibility during the NFL game broadcast on ABC's... Nov 13, 2003 , PROMO Xtra Nivea for Men Targets 2 Million Commuters Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792... Nov 13, 2003 , PROMO Xtra Campbell's Samples its Soups in Malls Campbell's Soup Co. is stopping in cities across the country to offer samples of its Campbell's Select soups. The tour hits 24 malls in 18 cities where... Nov 11, 2003 , PROMO Xtra Amazon.com Opens Packages for Sampling Opportunities Amazon.com next month begins selling sampling space in its U.S. packages. Starting Nov. 17, advertisers can put samples or inserts in as many as 2.5... Oct 15, 2003 , PROMO Xtra Splenda Samples Via Coffeehouses McNeil Nutritionals woos coffee-drinkers in six cities with on-pack samples of Splenda sweetener. A month-long sampling effort through coffeehouses... Oct 9, 2003 , PROMO Xtra Elite Sampling and Promotions Partners with SpaWish Elite Sampling and Promotion has entered into an agreement with SpaWish, a spa gift certificate company, to distribute product samples to consumers of... Sep 24, 2003 , PROMO Xtra Thomas Kemper Soda Roadshow Hits California Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October,... Sep 16, 2003 , PROMO Xtra Fair Exchange SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive... Sep 1, 2003 , Promo Playboy Prepares for 50th Anniversary Tour Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren't... Aug 27, 2003 , PROMO Xtra Sbarro Packs CD-ROMs in Cup Lids Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October.... Aug 5, 2003 , PROMO Xtra Progaine Samples at 250 Health Clubs Pfizer Corp. will sample Progaine shampoo and conditioner via 250 health clubs in six markets next month. The clubs will distribute 375,000 samples... Jun 26, 2003 , PROMO Xtra CVS Launches Sampling Co-op CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,... Jun 19, 2003 , PROMO Xtra Dannon Digs Sand Soccer The Dannon Co. will sample new Light 'N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach,... Jun 5, 2003 , PROMO Xtra L'Oreal Brings 1 Million Garnier Samples to Health Clubs L'Oreal will distribute 1 million samples of Garnier Fructis Anti-Dandruff Shampoo via health clubs in July. Clichy, France-based L'Oreal works with... May 28, 2003 , PROMO OLAY'S DIAL-UP PROGRAM TO DELIVER 250,000 SAMPLES A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling... Apr 16, 2003 , Online Exclusive Brands Beware There's a new twist to the old marketing adage, “Give away the razor and sell the blades.” Renegade Web site Apr 1, 2003 , Promo