The latest articles featuring promotion deals—mergers, acquistions, sponsorships and other partnerships—from PROMO magazine.

P&G Adds Tampax to WNBA partnership In a move that takes advantage of the excitement surrounding the start of the Women's National Basketball Association's (WNBA) eighth season, the Procter... May 18, 2004 , PROMO Xerox Sponsors CNN's New Crossfire Interactive CNN viewers will have a new way to get involved with the network's political debate program, Crossfire, through an application that allows live, online... May 18, 2004 , PROMO Wal-Mart Expands Fast Food Offerings with Dunkin' Donuts As Wal-Mart continues to broaden its fast-food offerings, Dunkin' Donuts is the most recent chain to set up shop in the world's largest retailer. The... May 18, 2004 , PROMO Ameriquest Inks Naming Rights Deal Major League Baseball's Texas Rangers and Ameriquest Mortgage Co. have announced a 30-year agreement establishing Ameriquest Field in Arlington as the... May 11, 2004 , PROMO AXA Financial Partners with Madison Square Garden AXA Financial, Inc. has entered an 18-month, multi-million dollar partnership with Madison Square Garden, making the company an official marketing partner... May 11, 2004 , PROMO Okafor Signs With Cable Network National College Basketball Player of the Year Emeka Okafor has signed a multi-year marketing and promotional agreement with College Sports Television,... May 6, 2004 , PROMO Virgin Mobile Sponsors MTV Movie Awards Virgin Mobile is sponsoring the 2004 MTV Movie Awards and the exclusive MTV Red Room with a sweepstakes. Through its Sponsored By You sweepstakes,... May 6, 2004 , PROMO Coors Rides with Jesse James Coors Brewing Co. has drafted mechanic Jesse James as spokesperson for Coors Original, starting with a summer sweepstakes, special packaging and regional... May 6, 2004 , PROMO Adidas Partners with Sebastian Telfair in $15 million deal Adidas may have lost to Nike in the LeBron James derby last year, but believes it is the winner in this year's quest for the next big National Basketball... May 6, 2004 , PROMO Ameriquest to Sponsor MLB All-Star Game Balloting Ameriquest Mortgage Co. has signed as the official mortgage company of Major League Baseball. As part of the sponsorship agreement, Ameriquest will... Apr 20, 2004 , PROMO Xtra YM Magazine Presents Ocean Pacific's Girls Learn to Ride YM Magazine will serve as the new presenting sponsor for Ocean Pacific's Girls Learn to Ride series. The teen magazine will provide marketing support... Apr 20, 2004 , PROMO Xtra Army Ropes Cowboy Partnerships The U.S. Army has signed on as exclusive military partner for two groups of cowboys: Professional Bull Riders (PBR) and the Professional Rodeo Cowboys... Apr 20, 2004 , PROMO Xtra Nikon Signs with the Mets Nikon has signed on as an official sponsor of the New York Mets and plans to support the Major League Baseball team with a variety of events throughout... Apr 15, 2004 , PROMO Xtra Canon Expands Yankees Sponsorship Canon U.S.A. has increased its sponsorship with the New York Yankees this season to include additional stadium signage, a stadium give-away and co-sponsorship... Apr 13, 2004 , PROMO Xtra Hershey Signs Latino Singer Thalia Hershey Foods Corp. has signed a multi-year deal with Thalia, a popular Latin singer, to help drive sales in the Hispanic market. The deal includes... Apr 13, 2004 , PROMO Xtra Reebok to Acquire The Hockey Co. for $204 Million Reebok International Ltd. plans to acquire The Hockey Co. Holdings, Inc., a designer, manufacturer and marketer of hockey apparel and equipment, for... Apr 13, 2004 , PROMO Xtra Starbucks and Jim Beam to Make Coffee Liqueur Starbucks is adding a different sort of jolt to its coffee: liquor. Starbucks and Jim Beam Brands Co. plan to develop, manufacture and market a Starbucks-branded... Apr 13, 2004 , PROMO Xtra Canon Expands Yankees Sponsorship Canon U.S.A. has increased its sponsorship with the New York Yankees this season to include additional stadium signage, a stadium give-away and co-sponsorship... Apr 13, 2004 , PROMO Xtra Sears Turns to Entertainment to Push Sales Sears is entering the world of entertainment with the appointment of Norm Marshall & Associates, Inc. as its entertainment marketing partner. Norm... Apr 8, 2004 , PROMO Xtra Nick GAS and MLS Sign Up Ring Pop Brand Digital television network Nickelodeon Games and Sports (GAS) and Major League Soccer have signed a licensing deal with Topps' Ring Pop brand for the... Apr 8, 2004 , PROMO Xtra