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cellpadding=0 cellspacing=0> | | | June 2004
Campaigns
Embassy Suites Spins $2.5 Million Web
SPIDER-MAN IS COMING to a hotel near you. To get kids jazzed up about the new Spider-Man 2 movie coming to theaters this summer — and to help fill...
Patricia Odell
Eyes Have It
If a young college student has trouble remembering the color of his girlfriend's eyes, never fear. He won't be sent to the doghouse this time. Vistakono,...
Deals
Hoop Dreams
Former University of Connecticut basketball superstar Emeka Okafor signed the first-ever individual athlete partnership with CSTV: College Sports Television...
Spider-Man Can't Steal Bases
IT SEEMED LIKE an innovative partnership between Columbia Pictures, Marvel Studios and Major League Baseball when they announced plans to emblazon the...
BY LORIN CIPOLLA
Channels
Follow the Dollar
Not long ago, dollar stores were the red-headed stepchild of retail, filling shelves with slightly damaged goods, overstocks and closeouts. But the deep-discount...
By Tim Parry
Marketers
Instantly Fulfilled
REMEMBER THOSE GOLDEN DAYS of sweepstakes and incentives, when winning meant sending in your gum wrappers and a self-addressed stamped envelope to some...
By Tim Parry
Letters
letters
Coupon recap Counterfeiting and altering manufacturer's coupons is clearly a fraud. However, [every] coupon bears two sources of information —...
General
Agency, Judge Thyself
Be honest…you'd love to see your face on the front cover of this PROMO issue. It would be nice to be named PROMO's Agency of the Year. Why? Because...
By Sara Owens
An Artist in Hand
Hiring a not-so-secret weapon led Seismicom to a major jump in its creative ranking from No. 26 to No. 4. The weapon? Marilyn Barrett, a veteran in the...
BY PATRICIA ODELL
Brands Begin By Believing
“In recent times, there's been a tendency to refer to us as ‘the Disney brand.’ Branding is something you do to cows….Branding...
By Saul Dennis
Buzz-Worthy
ARNOLD BRAND PROMOTIONS As the promotional arm of Arnold Worldwide, Arnold Brand Promotions reaches consumers non-traditionally to provide a buzz for...
Lorin Cipolla
By the Numbers
GMR MARKETING 5000 South Towne Drive, New Berlin, WI, 53151 Phone: (262) 786-5600 URL: www.gmrmarketing.com...
Channel Surfing
Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last...
By Lorin Cipolla
Creative Cats
EastWest Creative has evolved into a full-fledged promotion agency that prides itself on imagination. The privately held shop saw revenues jump 40%,...
BY LORIN CIPOLLA
Getting Back To Work
Look who's writing the checks now. Client spending is up. Agency buyouts are all but over. Organic growth is back, a welcome change from the acquisition...
BY BETSY SPETHMANN
Getting It Right
EPRIZE More than just an interactive promotions agency, ePrize is also a technology company. Its new Intelligent Promotion Platform blends customer relationship...
Patricia Odell
Growth In Store
PROMOTION GROUP CENTRAL As any good matchmaker will tell you, you've got make sure both the bride and groom are happy walking down the aisle together....
Kathleen M. Joyce
IDCHECK
Like a rebellious teen, AMP Agency is trying hard to establish its own identity. The Boston-based shop is distancing itself from sister agency 360 Youth...
BY BETSY SPETHMANN
Inside The Box
Colangelo Synergy Marketing has come a long way since its humble beginnings in a Connecticut farmhouse. The 11-year-old shop, headquartered in Darien,...
BY LORIN CIPOLLA
Keeping the Ball in the Air
VELOCITY Velocity Sports & Entertainment took a big leap up the PROMO 100 chart this year to No. 6 (from No. 25 ), largely due to strong revenue growth...
Patricia Odell
Peddling premium paddling
I started my career selling soap on the West side of Milwaukee. Back then, the most popular promotions by far were what we called “dealer loaders.”...
By Rod Taylor
Reworking the Food Chain
J. BROWN AGENCY J. Brown/LMC Group redefined “retail execution” when it merged with Crosscut, the marketing arm of food broker Crossmark,...
Betsy Spethmann
THE TOP 100 PROMOTION AGENCIES
Thinking Big
Business is so brisk in Tracy Locke's newly remodeled digs in Wilton, CT, that the office's designers were asked to install fish eye mirrors in the upper...
BY KATHLEEN M. JOYCE
Updraft
The wind shifted for Draft last year. The agency aspired to more strategy work, so it formed a “Concept Group” of non-promo pros to foment...
BY BETSY SPETHMANN
Weight and See
The process of building the Promo 100 ranking is always an eye opener. Our editors keep their collective ear to the ground for agency developments throughout...
Kathleen M. Joyce, Editor
Xtra
5/6 Adidas has signed New York City high school star Sebastian Telfair, a 5-foot-10 point guard, to a deal reportedly worth $15 million. A settlement...
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