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Fast Clip
From the April 2003 Special Report on Coupons

Innovative marketers are trying fresh
strategies to push usage

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More on Coupons
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Avis Launches 'Twice the Love' Promotion
As an incentive for consumers to redeem their unused coupons, Avis Rent A Car System, Inc. offers double dollar savings from existing dollars-off coupons...
Apr 15, 2004 , PROMO Xtra

Coupon Crimes
Stung by a surge of bogus Internet coupons last year, merchants in Virginia lobbied for legislation to toughen laws against coupon counterfeiters. As...
Apr 1, 2004 , Promo

Coupons: Clipping Path
Spending on coupon promotions grew about 3.5% to an estimated $7 billion in 2003, fueled by an increase in the volume of coupons distributed. Consumer...
Apr 1, 2004 , Promo

Coupons Get Revisions, Restrictions and a $800K Bust
New Jersey's Division of Criminal Justice has charged a state resident with masterminding a coupon fraud scheme that netted $800,000 from manufacturer...
Mar 11, 2004 , PROMO Xtra

Coupon Problems Lead to Checkout Rage
A woman buying groceries at a Pennsylvania grocery store earlier this month slowed down the checkout line with coupon problems, which ended in a scuffle...
Dec 18, 2003 , PROMO Xtra

Super 8 Treats MasterCard Customers
Super 8 Motels courts MasterCard customers with a fall promo giving away coupon books. Hotel guests who pay with MasterCard get a book of discount offers...
Sep 16, 2003 , PROMO Xtra

Qwest, Yahoo Field "Human Coupons"
Yahoo and Qwest Communications International turn music fans into "human coupons" as part of a nine-city concert tour through mid-October. Qwest,...
Sep 3, 2003 , PROMO Xtra

Counterfeit Coupons Flood the Internet
Homemade counterfeit coupons have begun circulating at an alarming rate on the Internet, turning up through auction services, emails and on message boards...
Aug 27, 2003 , PROMO Xtra

Frigo Cheese Heads Launches $1 Million Promo with Looney Tunes
Cheesemaker Saputo ties with Warner Bros.' Looney Tunes: Back in Action for a $1 million-plus back-to-school promo touting Frigo Cheese Heads snacks....
Aug 7, 2003 , PROMO Xtra

Southerners grab Internet deals
This summer, the Southeast is hot — and not just in terms of the weather, but also for online marketing. A recent survey shows that consumers in...
Aug 1, 2003 , Promo

CoolSavings 2Q Revenue Up, Closes Gap in Losses
CoolSavings, Inc. has posted second quarter net revenues of $8.6 million, a 69% jump over $5.1 million, one year ago. Income was $0.1 million, versus...
Jul 29, 2003 , PROMO Xtra

McDonald's Targets Moms with Online Newsletter
McDonald's has revived McMoms, a direct marketing program targeting mothers that first debuted in 1994. The new McMoms effort will feature an online...
Jul 29, 2003 , PROMO Xtra

Travelodge Kicks Off Summer Promotion
Guests checking into Travelodge Hotels this summer will be greeted with a $5 coupon good at all Toys "R" Us, Babies "R" Us and Kids "R" Us stores on...
Jul 3, 2003 , PROMO Xtra

Days Inn Promo to Drive Room Sales
Days Inn Worldwide hopes to drive incremental room nights at its 1,900 hotels with its Sizzlin' Summer Days promo offering Hot Deals, Hot Meals and Cool...
May 29, 2003 , PROMO Xtra

CPG Coupon Volume on the Rise: NCH Study
The number of manufacturer coupons printed and distributed by consumer packaged goods companies grew by 3.8% to 248 billion in the United States last...
Apr 11, 2003 , Online Exclusive

COOLSAVINGS TARGETS ONLINE BROWSERS
Online coupon service CoolSavings this week introduced Buy Anywhere, a new program that enables marketers to offer coupons that can be redeemed across...
Mar 28, 2003 , Online Exclusive

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