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The latest articles featuring promotion marketing campaigns from PROMO.
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NBA TV Launches Campaign for Playoffs
NBA TV, a television network run by the National Basketball Association, has launched its marketing campaign to highlight itself as a station the NBA...
Jun 20, 2004 , PROMO Xtra

Bank and Baseball Team Giving Away Cash
First Tennessee Bank will give cash to the first 1,500 paying fans at Memphis Redbirds games on June 16 and July 7 and night games on July 28 and Aug....
May 18, 2004 , PROMO

AFL Dragons Offer 3-for-1 Ticket Deal
UNIONDALE, NY -- Jon Bon Jovi's Philadelphia Soul are coming to town to play the New York Dragons on May 30, smack-dab in the middle of Memorial Day...
May 18, 2004 , PROMO

Dialing up SpongeBob and Dora
Kids can now get phone calls on their home or wireless phone from TV characters SpongeBob SquarePants and Dora the Explorer by way of a partnership between...
May 18, 2004 , PROMO

Pepsi Play for a Billion Take Two
Pepsi is at it again. The beverage maker is dangling a $1 billion prize -- remember the monkey pulling the winning numbers from a velvet-lined bag...
May 18, 2004 , PROMO

AOL Touts Upromise with $30 Million Campaign
America Online is running a $30 million marketing campaign to promote its participation in Upromise's loyalty program. Earlier this month, AOL announced...
May 18, 2004 , PROMO

Cingular Text Message Voting on CBS' Survivor
Not only can Americans vote for their favorite American Idol with AT&T Wireless text messaging, they can now choose their favorite Survivor with Cingular...
May 13, 2004 , PROMO

Burger King Readies Valpak Mailing
To help drive sales and traffic into its U.S. restaurants, Burger King tapped Valpak with a promotion and savings program for the launch of several new...
May 11, 2004 , PROMO

No Stolen Base For Spider-Man
Spider-Man will be in Major League Baseball's lineup the weekend of June 11-13, but he won't be stealing any bases. MLB Properties and Columbia Pictures...
May 11, 2004 , PROMO

Coke Puts GPS in Cans for Summer Sweeps
Coca-Cola Co. turns cans into game pieces for its Unexpected Summer campaign, one of its biggest summer pushes in recent years. The instant-win sweeps...
May 11, 2004 , PROMO

Papa John's Offers DVD with Purchase
Papa John's International Inc. launches a national promotion this week that will offer customers a DVD movie with the purchase of a large pizza. Beginning...
May 4, 2004 , PROMO

First Prize Will Be Last Redeemed
Whoever wins the Daytona Cubs' latest promotion won't be around to enjoy it—guaranteed. The minor-league baseball team is giving away a funeral,...
Apr 20, 2004 , PROMO Xtra

Pearl Izumi Serves Up Free Lunch
Cycling and running apparel manufacturer Pearl Izumi will give consumers who buy a pair of 2004 Pearl Izumi running or cycling shoes a free Pearl Izumi...
Apr 20, 2004 , PROMO Xtra

Jakks Pacific Teams up with Snapple and Lil' Flip
In a push to generate awareness for its TV games line debuting this spring, Jakks Pacific has partnered with Snapple and Sony Music's Lil' Flip for two...
Apr 20, 2004 , PROMO Xtra

Speedo Planning FSII Launch Around Olympics
Although Speedo's new high-tech racing swimsuit, the Fastskin FSII, has made its way to international competition, the company's biggest marketing push...
Apr 20, 2004 , PROMO Xtra

Showtime Seeks Presidential Candidates for New Series
With the 2004 U.S. presidential election looming, Showtime Networks has teamed up with Yahoo HotJobs to find potential candidates to fill the Oval Office...
Apr 13, 2004 , PROMO Xtra

Beaches Resorts Bring Kids Sesame Street and Xbox
Reaching out to kids this summer, Beaches Resorts, the chain of family resorts, has partnered with Sesame Street and Microsoft Xbox.
Apr 13, 2004 , PROMO Xtra

You're Hired: KFC Offers Job to Apprentice Loser
Kentucky Fried Chicken is getting in on the wildly popular show The Apprentice, by extending a job offer to the runner-up. KFC will provide a one-week...
Apr 8, 2004 , PROMO Xtra

Starz Drops $4 Million to Promote Pirates of the Caribbean
Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network....
Apr 8, 2004 , PROMO Xtra

Beanie Madness
I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I'd decided to...
Apr 1, 2004 , Promo

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