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Xerox Sponsors CNN's New Crossfire Interactive
PROMO, May 18 2004
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CNN viewers will have a new way to get involved with the network's political debate program, Crossfire, through an application that allows live, online interaction.
By way of a marketing partnership with Xerox, CNN incorporates on-air billboards, promotional tune-in spots and online integration of tune-in banners and e-mail alerts to promote the new online application. In addition, registered viewers are eligible to win a trip to Washington, D.C. and view a live taping of Crossfire.
Last week, CNN launched the six-week Crossfire Interactive program. CNN viewers are able to interact with the hosts of Crossfireby going to CNN.com during the broadcast and selecting the Crossfire Interactive application. Users may also declare political affiliations, so that opinion poll results, which are tabulated in real-time, are reported along partisan lines. In addition to polling, the ITV application features trivia and background facts, offering more information on the topics being discussed and the people discussing them.
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