|
|
Volvo and Virgin Team to Promote Music and Cars
PROMO Xtra, Apr 20 2004
|
|
|
cellpadding=0 cellspacing=0> | | |
Volvo Cars of North America and Virgin Entertainment Group, North America will put the spotlight on musical artists and the new Volvo S40 at tours to college campuses across the country.
Interactive villages set up at 18 different campuses on the tour will show off the S40's features. XBox video game kiosks featuring Project Gotham Racing , incorporate the S40 in the game. Visitors get a CD of Volvo messaging and new music from up and coming artists. A link takes viewers to the new Volvo S40 Web site.
The Virgin College Mega Tour kicked off last month at Virginia Commonwealth University in Richmond, VA and ends April 30 at Niagara University in Niagara Falls, NY.
The partnership includes in-store displays at various Virgin chain locations and daytime and nighttime drive sessions.
For more stories on event marketing
|
© 2008,
Primedia Business Magazines and Media, a PRIMEDIA company.
All rights reserved. This article is protected
by United States copyright and other intellectual property laws and may
not be reproduced, rewritten, distributed, redisseminated, transmitted,
displayed, published or broadcast, directly or indirectly, in any medium
without the prior written permission of PRIMEDIA Business Corp.
|
|
|
|
|
|
|
|
|
