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Sears Turns to Entertainment to Push Sales
PROMO Xtra, Apr 8 2004
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Sears is entering the world of entertainment with the appointment of Norm Marshall & Associates, Inc. as its entertainment marketing partner.
Norm Marshall will create and manage opportunities with film and television properties designed to build brand platforms and drive Sears' business objectives. Sears and NMA will work together to deliver an entertainment-themed marketing program generating exposure in high-profile properties. The effort is designed to build preference for Sears' breadth of brands and merchandise.
Under the agreement, NMA will identify and recommend entertainment opportunities that can be developed into marketing and promotional campaigns for Sears. The agency will review film scripts for positive brand visibility opportunities, create and maintain an online tracking system, produce videotape highlights and provide inventory management and warehousing services.
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