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Sbarro Packs CD-ROMs in Cup Lids
PROMO Xtra, Aug 5 2003
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Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October.
The four groups featured are Lifehouse, 40 Foot Echo, Boomkat and Kooler Kids. The artists were recruited by Melville, NY-based Sbarro, Pepsi, DreamWorks, Hollywood Records and Strategic Integration, which handles packaging.
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