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Progaine Samples at 250 Health Clubs
PROMO Xtra, Jun 26 2003
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Pfizer Corp. will sample Progaine shampoo and conditioner via 250 health clubs in six markets next month.
The clubs will distribute 375,000 samples accompanied by a "Workout to Go Out" brochure written by Oprah Winfrey's personal trainer, Bob Greene. The hair-thickening formula doesn't have the regrowth ingredients of sister brand Rogaine. The target audience is active women.
The International Health, Racquet and Sportsclub Association coordinates sampling.
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