Penfield Marketing Launches Hispanic Sports Marketing Unit


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Penfield Marketing Launches Hispanic Sports Marketing Unit

PROMO Xtra, Apr 13 2004

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Penfield Marketing Group has signed on Chilean driving legend Eliseo Salazar to create a Hispanic sports marketing unit.

Eliseo Salazar

Penfield Latino will focus on helping companies and sports leagues develop marketing programs and sponsorships that target Latinos living in the United States, the Westport, CT-based sports marketing firm said.

Salazar will head the new unit.

Penfield Latino's service offerings will include sponsorship, event marketing, strategic planning, partner identification, media relations and athlete publicity.

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