|
|
Pearl Izumi Serves Up Free Lunch
By Tim Parry
PROMO Xtra, Apr 20 2004
|
|
|
cellpadding=0 cellspacing=0> | | |
Cycling and running apparel manufacturer Pearl Izumi will give consumers who buy a pair of 2004 Pearl Izumi running or cycling shoes a free Pearl Izumi technical moisture transfer Boulder T or a pair of Pearl Izumi Attack cycling shorts.
The promotion, centered around the tagline "There's No Such Thing As A FREE LUNCH. So What, This Is Way Better," will appear in national print ads, e-mail and Web site communication and on in-store P-O-P collateral materials at 600 specialty shops. The print ads will appear in the June issues of national magazines including Runner's World, Bicycling and Mountain Bike.
Pearl Izumi gave a sneak preview of the campaign at the Boston Marathon exposition in Boston over the weekend, and heard plenty of positive feedback, company spokesman Geoff Shaffer said, adding that it was a chance to introduce runners to cycling.
"Cyclists and runners are the same kind of person. They want to get up at 5:30 a.m. for go for a ride or a run because if they don't, their day won't be complete," Shaffer said.
|
© 2008,
Primedia Business Magazines and Media, a PRIMEDIA company.
All rights reserved. This article is protected
by United States copyright and other intellectual property laws and may
not be reproduced, rewritten, distributed, redisseminated, transmitted,
displayed, published or broadcast, directly or indirectly, in any medium
without the prior written permission of PRIMEDIA Business Corp.
|
|
|
|
|
|
|
|
|
