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Papa John's International Inc. launches a national promotion this week that will offer customers a DVD movie with the purchase of a large pizza.
Beginning yesterday, customers who purchase any large pizza at regular menu price from a participating restaurant will be offered a choice of Weekend at Bernie's, Don Juan Demarco or Trial and Error.
The promotion will be supported by a two-week national television campaign featuring opera singers.
The promo, and ad campaign, represent a new marketing strategy for Papa John's, the company said. Marketing efforts will be focused on providing product information supplemented by entertainment premiums such as free DVDs.
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