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The N Network Kicks-off Mall Tour
By Lorin Cipolla
PROMO Xtra, Dec 2 2003
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The N, Nickelodeon's nighttime network for teens, this month takes its new series Real Access on a five-city mall tour.
The Real Access Mall Tour will feature four youth friendly attractions. The "Real Access Studio" lets teens interview celebrity look-a-likes before a live camera. The "Pamper Room" features massages, hair styling and make-up. The "Green Room" is a celebrity-like backstage hangout. The "Trivia Wheel" includes celebrity trivia questions and raffles for a chance to win prizes.
Also featured is a giveaway in conjunction with Artisan Entertainment for a trip to New York City to see the Dirty Dancing: Havana Nights movie premiere.
"The objective is to raise awareness and to drive tune-in for the show," said Matt Britton, executive VP-sales and marketing at Mr. Youth, Boston, which handles the promotion.
The tour will visit two malls per market through December, traveling to New York, Los Angeles, San Francisco, Detroit and Denver. The events begin Dec. 6 and takes place on weekends at Simon Property Group and General Growth Properties malls.
Real Access is the first interactive entertainment newsmagazine for teenagers. Created by the producers of Access Hollywood, the series gives teens an insider's look at their favorite celebrities. The show debuts Dec. 31 at 8 p.m. on The N.
Television and print ads support.
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