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Listerine Joins Health Club Campaign
PROMO, May 6 2004
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Pfizer Consumer Group's Listerine PocketPaks will sponsor Get Active America! a national campaign running May 17-23 in 1,500 health clubs nationally.
New York-based Pfizer will distribute 2.5 million PocketPak samples in clubs via the International Health, Racquet & Sportsclub Association, which organized the fitness-education campaign. The California Strawberry Commission is sponsoring in-club events and a recipe-book giveaway. Glen Eagle Marketing, Cincinnati, handles for IHRSA; it handled a 2002 PocketPak sampling effort in IHRSA clubs.
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