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Primedia Corp.
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Ferguson Named CoActive Division President

PROMO Xtra, Mar 9 2004

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CoActive Marketing Group promoted James Ferguson to president of its Conventional Marketing Division.

James Ferguson
He will oversee promotions work in the agency's Cincinnati headquarters, where he is based, and its New York City, San Francisco, Indianapolis, Irvine, CA and Birmingham, AL, offices.

Ferguson had been senior VP-client services.

CoActive also hired Jim Harmon as VP-new business development and Donna Zaring as account director.

CoActive ranked No. 4 in the 2003 PROMO 100 with 2002 net revenues of $25.4 million. Clients include Procter & Gamble, Kikkoman International, The Scott's Co., Fresh Express and Valvoline Co.


© 2008, Primedia Business Magazines and Media, a PRIMEDIA company. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, redisseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of PRIMEDIA Business Corp.

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© 2008, PRIMEDIA Business Magazines & Media Inc.

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