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Days Inn Promo to Drive Room Sales
PROMO Xtra, May 29 2003
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Days Inn Worldwide hopes to drive incremental room nights at its 1,900 hotels with its Sizzlin' Summer Days promo offering Hot Deals, Hot Meals and Cool Wheels.
Guests get $120 in coupons for everything from Budget car rentals to Mrs. Fields cookies and three chits for a free kid's meal with purchase of an adult meal at Denny's Restaurants through Sept. 4.
An online sweeps running June 5 through Sept. 4 will award a Chevrolet Corvette and 1,000 other prizes, including George Foreman grills and movie tickets.
Eprize, Farmington, MI, handles the sweeps for Parsippany, NJ-based Days Inn, owned by Cendant Corp.
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