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Dannon Digs Sand Soccer
PROMO Xtra, Jun 5 2003
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The Dannon Co. will sample new Light 'N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach, VA, this weekend.
The National Sand Soccer Association hosts the 10-year-old event, with 6,200 adult and youth players from the U.S. and Canada. Co-sponsor alongside Tarrytown, NY-based Dannon is Farm Fresh Supermarkets. Promocolor Group, Elmsford, NY, handles the sponsorship negotiation and promotional activities. Dannon has been a longtime sponsor of youth soccer.
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