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Cingular Text Message Voting on CBS' Survivor
Lorin Cipolla
PROMO, May 13 2004
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Not only can Americans vote for their favorite American Idol with AT&T Wireless text messaging, they can now choose their favorite Survivor with Cingular Wireless.
Cingular Wireless is the sponsor of CBS' Survivor and presents "America's Tribal Council" text-message voting for the show. For the first time in the show's eight seasons, viewers can choose their favorite Survivor by texting in a message or voting online at www.cbs.com. The Survivor All-Star that receives the most votes will win $1 million on tonight's episode.
Cingular has opened up text voting to other wireless carriers' subscribers, making this the largest carrier-sponsored text-message promotion in partnership with a reality TV series that allows fans to directly participate in the show's outcome. That bests AT&T Wireless' record with American Idol, which won PROMO's top EMMA Award earlier this month (May 11 Xtra).
Cingular subscribers can download wireless phone content such as Survivor logos, graphics, participant photos, voice tones and ring tones of the theme song.
The Concept Studio, Westport, CT, handles.
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