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Callaway Golf Drops Dailey
PROMO, May 13 2004
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Callaway Golf Co. has ended its creative relationship with Los Angeles-based ad agency Dailey & Associates.
Callaway is reviewing the account and has narrowed the field to five agencies.
Dailey keeps media planning and buying.
Callaway Golf President-COO Patrice Hutin said in a written statement that the Carlsbad, CA-based golf club maker is looking to move in a new creative direction with its advertising as it begins planning for 2005.
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