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Cal. Bill Seeks to Limit Mailing of Promotional CDs
By Larry Riggs
PROMO Xtra, Apr 20 2004
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(Direct Newsline)—A bill has been introduced in the California State Assembly that would require mailers sending out promotional CDs to include a postage-paid return envelope for the CDs.
Assemblywoman Loni Hancock, D-Berkeley authored the bill, AB2166, under which plastic CDs could be returned to the company or a recycler.
"We have all received unasked for and unwanted CDs in the mail and thrown them away," Hancock said. "But these are not disposable products. They last for more than 400 years in a landfill. They can instead be reused to manufacture other things."
This bill is an outgrowth of a movement started nearly three years ago when Californians John Lieberman and Jim McKenna, annoyed over the number of CDs they received in the mail, began complaining to America Online and started their own Web site NoMoreAOLCDs.com to combat the problem (Direct Newsline, March 1, 2002). The site is still active.
"Our response to this is that we still have our Mail Preference Service," said Lou Mastria, spokesman for the Direct Marketing Association. "If people don't want to receive things all they have to do is contact the MPS."
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