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Burger King Readies Valpak Mailing
PROMO, May 11 2004
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To help drive sales and traffic into its U.S. restaurants, Burger King tapped Valpak with a promotion and savings program for the launch of several new menu items, including its new Fire-Grilled salads.
The Burger King and Diet Coke artwork directs consumers to use their Valpak envelope at participating restaurants to receive a free Coke or Diet Coke. Instant-win messaging directs consumers inside the envelope for a chance to win Burger Bucks restaurant gift certificates, and a Burger King coupon booklet. The promotion arrives to 40 million homes from now through June 1.
On the Web, consumers can register daily at www.valpak.com to win additional Burger Bucks online.
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