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Reaching out to kids this summer, Beaches Resorts, the chain of family resorts, has partnered with Sesame Street and Microsoft Xbox.
Beaches has signed on as an underwriter of Sesame Street. The agreement began April 4 and runs throughout the year. A partnership begins this September featuring daily appearances at Beaches Resorts by Sesame Street characters to educate and entertain families and on-site Sesame Street-themed events including character dining, story times and outfitted activity centers. Parenting seminars developed by Sesame Workshop, will also be featured at the resorts.
The family resort has also established a two-year partnership with Microsoft Xbox to create Xbox Game Oasis Centers—video game centers featuring the gaming system at all four Beaches resorts as well as Grande Sport Villa Golf Resort & Spa by Beaches. The relationship is the first of its kind between the video game system and a resort company.
Opening this summer, the centers will feature kiosks where guests of all ages can enjoy unlimited free play on Xbox systems. A marketing campaign will be supported by joint promotions, on-property competitions and future plans to offer Xbox Live and a themed Xbox hotel room complete with Xbox swag and in-room console with Xbox Live compatibility at select Beaches Resorts later this year.
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