The latest articles featuring promotion marketing agencies from PROMO.

Coke Moves Forward to Trim Promotion Agency Roster Coca-Cola is moving into the second phase of a review of the thousands of promotion agencies it works with in an effort to scale down the number it currently... May 18, 2004 , PROMO Clear Channel Entertainment Marketing Unit Expands Services Clear Channel Entertainment is expanding its marketing services organization to include TV production and special events services. The New York City-based... May 13, 2004 , PROMO Callaway Golf Drops Dailey Callaway Golf Co. has ended its creative relationship with Los Angeles-based ad agency Dailey & Associates. Callaway is reviewing the account and... May 13, 2004 , PROMO HSBC Consolidates $600MM Account with WPP British banking giant HSBC Holdings consolidated its reported $600 million marketing account with WPP Group, London, from about 200 agencies worldwide.... May 13, 2004 , PROMO Amplify Brand Entertainment Unit Makes its Debut Specializing in product placement, Amplify has been created as a result of the merger of J. Walter Thompson's Brand Entertainment Group and Hill & Knowlton's... Apr 15, 2004 , PROMO Xtra Penfield Marketing Launches Hispanic Sports Marketing Unit Penfield Marketing Group has signed on Chilean driving legend Eliseo Salazar to create a Hispanic sports marketing unit. Apr 13, 2004, PROMO Xtra Entertainment Marketing Layoffs Follow Brown-Forman Loss Chicago agency Entertainment Marketing, Inc. laid off more than two-thirds of its staff last week after losing its core client, Brown-Forman Corp., which... Mar 23, 2004, PROMO Xtra GMR Taps Connelly as President GMR Marketing has promoted Craig Connelly to president of the event-marketing shop. ... Mar 23, 2004, PROMO Xtra Publicis Shopping for Small Agencies Publicis Groupe is shopping for marketing services agencies, especially CRM shops. That's what Chairman-CEO Maurice Levy told The Wall Street Journal... Mar 16, 2004, PROMO Xtra NMA Entertainment Wins Works for Vespa Scooters Vespa maker Piaggio USA has tapped NMA Entertainment & Marketing to handle entertainment marketing for Vespa scooters. Terms of the deal were not disclosed.... Mar 11, 2004, PROMO Xtra Omnicom Names Gary VonKennel Chairman/CEO Omnicom Group has named Gary VonKennel chairman and CEO of direct marketing shop Rapp Collins Worldwide. Mar 11, 2004 , PROMO Xtra Ferguson Named CoActive Division President CoActive Marketing Group promoted James Ferguson to president of its Conventional Marketing Division. Mar 9, 2004 , PROMO Xtra Kolb Adds COO Title at MRM Partners Momentum Worldwide President-COO Bill Kolb takes on additional duties as COO of direct marketing agency MRM Partners Worldwide, Momentum's sister shop... Mar 9, 2004 , PROMO Xtra Velocity Launches Municipal Marketing Group Sponsorship specialist Velocity Sports & Entertainment has hired Jeff Ferguson to head up a new division focused on municipal marketing. The agency... Mar 9, 2004 , PROMO Xtra BBDO Names Osborn President-CEO John B. Osborn, 37, has been appointed president-CEO of BBDO New York, becoming the youngest executive to lead the agency. He replaces Bill Katz, who... Feb 12, 2004 , PROMO Xtra Radiate Forms Entertainment Arm, Taps Walton Omnicom Group has expanded its event-marketing division, The Radiate Group, by forming an entertainment-marketing arm. Feb 10, 2004 , PROMO Xtra New Agency for Sara Lee Brands Wins $45 Million Accounts Sara Lee Corp., Cincinnati, OH, has named TBWA/Chiat/Day as its agency of record for its Ball Park and Jimmy Dean brands after a three-month review.... Feb 5, 2004 , PROMO Xtra Ryan Elevates Four Executives to Partner Ryan Partnership has named four senior executives as partners. They are: Shirley Bergin, senior VP-group director for Ryan Interactive in Wilton;... Feb 5, 2004 , PROMO Xtra Jack Morton Promotes Four Event management company Jack Morton Worldwide has promoted four executives. They are: ... Feb 5, 2004 , PROMO Xtra Omnicom Taps Riesenberg for Branded Entertainment Omnicom Group last week named Robert Riesenberg chief executive of a new branded entertainment group that will produce TV shows for Omnicom clients.... Jan 20, 2004 , PROMO Xtra