May 2008
|
|
General
|
| A Midtown Castle for “The Tudors” |
To provide the right ambiance for its premiere screening of “The Tudors” second season, Showtime commissioned a castle for midtown Manhattan....
Richard Tedesco |
|
| AY CARAMBA! |
Social media, coupled with new gadgets, have conditioned Web and cellphone users to interact with brands more than ever. Indeed, our judges for Promo...
|
|
| Blogging 101 |
Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating … informing...
G.A. “Andy” Marken |
|
| Comfort Virally |
Social media campaigns have been used to fight every scourge from global warming to genocide in Darfur. But let's face it: Some problems strike closer...
Brian Quinton |
|
| EYEBALLS ALL THE SAME … |
Television viewers who forget to set their VCRs or DVRs to record their favorite programs may still get to see what they missed, thanks to many broadcast...
Richard Tedesco |
|
| HOW BULLETPROOF? |
If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008...
BY BRIAN QUINTON |
|
| Invisible Line |
Is the term “below the line” still relevant? Should it even be used in the day-to-day vernacular when advertising and marketing are being...
Patricia Odell |
|
| LETTERS to the editor |
CONSUMeRS HAVE SOME RESPONSIBILITY, TOO(What Rebate? March) Although you bring up a number of interesting points regarding unclaimed rebates and unused...
|
|
| Magnifying Big Ideas Locally |
“What we really need now is a global activation agency.” That's what the CMO of a major financial services company said to me a few months...
Rick Roth |
|
| Notable Quotes |
a remark garnered from the Promotion Marketing Association's 2008 Interactive Marketing conference in Chicago last month: Sally Mueller, director of...
|
|
| paying the piper |
Intellectual property — especially that tied to entertainment and sports — is still coveted by marketers as a conducive environment for a...
Larry Jaffee / Editor in Chief |
|
| PROMO EDITOR GETS INTO THE ACT |
All the attention in these pages devoted to guerrilla marketing prompted Promo editor-in-chief Larry Jaffee to pull off a stunt of his own. For the past...
|
|
| Recession Rewards |
The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail...
Amy Johannes |
|
| Toaster On Wheels |
In the old days bakeries used to make home deliveries for bread. Mrs Baird's Bakeries is sort of reviving the tradition in celebration of its 100th year...
Amy Johannes |
|
| What a Ride |
Mark Mears has spent his marketing career working for brands like Pepsi-Cola, Pizza Hut, McDonald's, Frito-Lay and JCPenney. He's seen the business not...
BY LARRY JAFFEE |
|
