June 2008
|
|
General
|
| 1/DRAFTFCB |
Two years ago, many on Madison Avenue couldn't fathom how Draft Worldwide could receive top billing over Foote, Cone & Belding, the world's third oldest...
Larry Jaffee |
|
| 2/DIGITAS USA |
“It has been a fabulous year for us,” says Laura Lang, CEO of Digitas USA. “I tell everyone that I couldn't have imagined a better...
Brian Quinton |
|
| 51st State? |
Irish-born English dramatist George Bernard Shaw once quipped that “England and America are two countries separated by a common language.”...
Larry Jaffee |
|
| 60/Next Marketing |
Going on the road has made Next Marketing an agency on the move. The Atlanta-based shop attributes its recently improved financial profile to increased...
Richard Tedesco |
|
| 70/ODDCAST |
Oddcast specializes in creating offbeat interactive promotions that are as innovative as they are quirky. Two years ago, it created a Monk-e-mail for...
Richard Tedesco |
|
| 97/All Terrain |
When Brook Jay and Sarah Eck-Thompson met, they were both producing music events at the 1996 Olympic Games in Atlanta. And they weren't impressed with...
Brian Quinton |
|
| ALPHABETICAL INDEX |
AGENCY...
|
|
| Barroom Brawl |
When did selling booze get so nasty? Hillary Clinton was only buffing her blue-collar cred by downing a shot of Crown Royal Canadian Whiskey before the...
Brian Quinton |
|
| Brand Weaver |
It's the epitome of what the entertainment business calls a “three-screen” show — meaning TV, computer and mobile phone. When DEA agent...
Richard Tedesco |
|
| GIGUNDA GROUP, INC.BIG IDEA INCUBATOR |
Where do award-winning ideas come from? To stimulate concepts, agency Gigunda Group, Inc. sets up in its conference room a 4-foot by 4-foot graphic,...
Amy Johannes |
|
| Hola or Adios? |
All Hispanics are not alike. As with any demographic group, consumers with Latino cultural backgrounds break into various sub-segments, each with special...
Amy Johannes |
|
| Hollywood and Vines |
For a 50-year-old licorice brand, Red Vines is looking pretty plugged in. The candy ran its first online art contest in 2006, soliciting users' drawings...
Brian Quinton |
|
| LETTERS to the editor |
WORST PROMOTION?(Simpsonized, May) I have seen you guys present the Interactive Marketing Awards for great campaigns at the Interactive Promotion Summit....
|
|
| MAKING THE LIST |
The process of assembling this year's Promo 100 ranking of the U.S.'s top promotional marketing agencies is markedly different from that of past years....
Larry Jaffee / Editor in Chief |
|
| NO, IT'S NOT TRAVIS BICKLE |
The votes are in — it's a mohawk! The shaggy head of New York Knicks' forward David Lee was hacked into a mohawk last month after beverage marketer...
Richard Tedesco |
|
| PETA Promotes Cause in Derby Tragedy's Wake |
People for the Ethical Treatment of Animals will be pleading its case against equine mistreatment in thoroughbred racing on June 7 at the Belmont Stakes...
Richard Tedesco |
|
| TAKE A STAND |
As I write this, the local news is covering massive protests of the Olympics torch relay in South Korea, while the BBC is reporting that a shipload of...
Kim Skildum-Reid |
|
| THE 2008 PROMO 100 |
Looking for an agency? You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order...
|
|
| Viva Béisbol |
When State Farm was considering a promotional strategy to reach Hispanic consumers, the home and car insurer settled on a core cultural interest for...
Richard Tedesco |
|
