July 2008
|
|
General
|
| “Survivor” Shines On |
Fans of CBS's “Survivor” series can bring a piece of that reality series to their backyards next year when torches just like the ones on...
Richard Tedesco |
|
| A Helping Hand |
For most Americans, the spread of AIDS in Africa is a crisis that might as well be happening on another planet. World Vision, a non-profit Christian...
Richard Tedesco |
|
| beautiful bovines |
The glorious cows of CowParade, those memorable herds of dozens of colorful and funky fiberglass bovines seen grazing along sidewalks and in plazas in...
Patricia Odell |
|
| CORRECTION |
The contact information and services identified for the listing for Centra Marketing & Communications, LLC, in the Promo 100 (No. 84) are incorrect....
|
|
| FLYING THE COUP |
Want to pull people into your store? Try coupons. Maybe you'd like to reactivate old customers or encourage sampling? Same advice. But that doesn't mean...
By Amy Johannes |
|
| Mighty Mattel |
How's this for a cushy job? Richard Dickson became Mattel's head of global licensing when he signed on as the company's senior vice president for marketing,...
BY AMY JOHANNES |
|
| MOBILE COUPONING ON THE GROW |
People like saving money; people like cell phones. So they'll love the two together, right? Not necessarily. Users see their cell phones as personal...
Brian Quinton |
|
| PUTTING E-MAIL IN MOTION |
If You Use E-mail as part of your promotional campaigns, you're probably already checking to make sure that your messages get delivered. You may also...
By Brian Quinton |
|
| Rest Stop |
Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse...
Amy Johannes |
|
| Shelf Help |
Borders wants to sell you a book online — at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (
Brian Quinton |
|
| SOLID GOLD |
About 20 years ago, Run-DMC stepped onto the stage at a sold-out Madison Square Garden in their signature white Adidas Shell Tops. Then, with Adidas...
By Richard Tedesco |
|
| Stacking Up |
When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount...
Amy Johannes |
|
| Sweet Scents |
What do raspberry Danish and candles have in common? Entenmann's hopes it's the sweet sound of sales ringing up at the cash register. The company, best...
Amy Johannes |
|
| The 2008 Promo 100(June) |
I must express how disappointed I was in the process this year. Each year we clawed our way to a better position based on a creative product. We were...
|
|
| The Comeback Kid |
Grocery shoppers have a new mindset: They're siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists...
Patricia Odell / Executive Editor |
|
| The Young Prefer Mail |
A decade ago, industry soothsayers broadcast grim predictions for the future of direct mail. The Web was booming and e-mail accounts were fast becoming...
Peter Meyers |
|
| When Worlds Collide |
Software game The Sims offers simulations of human life's big events — marriage, old age and death — but its big draw has always been something...
Brian Quinton |
|
| Who Let the Dogs Blog? |
“On the Internet, no one knows you're a dog,” the cartoon says. But if you're a dog and don't care who knows it — or a cat comfortable...
Brian Quinton |
|
| Wireless Wilderness |
Spending on mobile phone marketing in the U.S. is expected to increase steadily from $421 million in 2006 to approximately $5 billion in 2011. But as...
Gonzalo E. Mon |
|
