January 2008
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General
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| 10 Ideas for 2008 |
Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say “sub-prime mortgage.” In 2008, marketers...
Drew Neisser |
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| AMBUSH MARKETING |
Sponsorship has grown up. It's multi-faceted. It's quantifiable. And it's widely acknowledged to be at the forefront of modern marketing. It is not just...
By Kim Skildum-Reid |
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| America's Sweepstakes King |
Steve ledoux, a 47-year-old realtor from California, has won more than 500 sweepstakes and contests since the 1990s. He has walked away with a dozen...
Amy Johannes |
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| Auto Play |
Some car shoppers kick tires and check trunk space. Potential buyers of Toyota's Scion can also get a sense of what it would be like to dance on the...
Brian Quinton |
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| BACK-END FOUNDATION |
Simply Put, the fulfillment industry is comprised of companies that provide services such as receiving, warehousing, repackaging and sending requested...
Susan Morgan |
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| CAMPAIGN INDEX |
CARVEL Believe in Holiday Magic Sweepstakes Carvel and Warner Home Video have teamed up to run an instant-win game tied to the DVD re-release of film...
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| CYBER STUMPING |
In case you missed it, something very interesting happened last month at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The...
By Brian Quinton |
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| File Under Humor |
Perhaps the best published satire these days is found in the free tabloid newspaper The Onion, which weekly looks at life's absurdities firmly tongue...
Larry Jaffee |
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| Get in here! |
If you want to generate buzz, give people something to talk about. That's what Lane Bryant is doing with its first-ever viral campaign for the Right...
BY AMY JOHANNES |
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| LAUGHING ALL THE WAY TO THE BANK |
When I was a kid in the 1960s, I used to gaze at the Wheaties cereal box and visualize in my head that it was me instead of Mickey Mantle depicted in...
Larry Jaffee / Editor in Chief |
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| LETTERS to the editor |
SQUEEZE PLAY (Jordan's Monster Deal: Rebate or Lottery?, December) The story about Jordan's Furniture offering rebates to certain customers if the Red...
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| On the Nose |
The way to a man's heart may be through his stomach. But for Yankee Candle, the way to a shopper's wallet is through the nose. The retailer — which...
Amy Johannes |
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| Paper Trail |
Here's news that hasn't hit the wires: Kimberly-Clark, the maker of Kleenex, Scott, Cottonelle, Huggies, Viva and other brands, no longer thinks of television...
BY PATRICIA ODELL |
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| Party Hearty |
Laptops usually aren't seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color...
By Richard Tedesco |
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| POWER CHORDS |
When battery maker Energizer wanted to add a community element to the marketing for its Energi to Go line of portable power devices (think mobile chargers...
Brian Quinton |
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| Slap Shot |
The National Hockey League is running a power play of new promotional and media moves to stir fan interest in the competitive U.S. pro sports marketplace....
Richard Tedesco |
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| Something To Chew On |
The history of American celebrity candy bars is short — and not too sweet. The '70s was the boom — and bust — era for celebrity sugar,...
Richard Tedesco |
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| Still Kicking |
Those 65 and older feel that marketers talk down to them and don't understand their needs. Baby boomers — those born between 1946 and 1964 —...
Brian Quinton |
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| Stop and Shop |
If consumers are having an easier time finding that loaf of bread or catching a sale on a favorite snack, there's a reason. It's all part of a growing...
Amy Johannes |
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| Trekkies Unite |
Going into a dimension where no other interactive multimedia exhibit has gone before, Star Trek The Tour embarks on a five-year excursion around the...
Richard Tedesco |
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| Tuning In |
Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer...
Amy Johannes |
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| Viral but Virtuous |
For two years now, Internet celebrity Matt Harding has been dancing around the world: rocking in Rwanda, shimmying in the Shetland Islands and blogging...
Brian Quinton |
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| warning: school zone |
Last month a lone Florida woman gave McDonald's a migraine over her 9-year-old daughter's report card. It was adorned with a promotion promising a free...
Patricia Odell |
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