August 2008
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General
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| ¡Conectado! |
When it comes to connecting with the massive U.S. Hispanic market, most advertisers don't know which side the iguana chews on. And if you don't know...
By Brian Quinton |
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| ‘Survivor’ Bets on Lottery Tickets |
The hit TV series “Survivor” has found another way to show fans that taking a chance can sometimes pay off: branded lottery tickets. “It's...
Amy Johannes |
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| Always Ready, Always There |
The levees holding back the surging floodwaters of the Mississippi River near Chattanooga have broken. In an eerie echo of the tragic New Orleans flood,...
Richard Tedesco |
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| Bull Run |
When my group arrived in Pamplona, Spain, last month to partake in the San Fermin festival, better known as “encierro,” or the running of...
Patricia Odell |
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| CAMPAIGN INDEX |
NESTLé Loss for Lyrics Nestlé is on the hunt for lyricists as part of a video contest to promote its new Giant Chewy Nerds candy. Teens and...
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| CARD TRICKS |
Those cute little American Greetings cards for kids just got a little more entertaining. The cards will soon double as gifts, each including a code to...
Amy Johannes |
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| College Bound |
At 55 college campuses this fall, free notebooks will be handed out that include the school's logo, maps so students can find their way around and a...
By Amy Johannes |
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| Customer Care |
Providing in-store guidance, advice and direction for shoppers may be a missed opportunity to cross-sell and up-sell and, most important, cement relationships....
Tim McKenzie |
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| Fall of the Machines |
Have you heard about the Netflix prize? The mail-order movie rental mogul is offering $1 million to anyone who can develop an online movie recommendation...
Brian Quinton / Editor-at-Large |
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| Film Fest |
Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's...
Amy Johannes |
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| Have You Seen Us? |
At first glance the notice plastered on the newspaper box or streetlamp looks like every other forlorn cry for assistance in the big, not-very-pet-friendly...
Brian Quinton |
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| Heavenly Coffee, Indeed |
Some promo opportunities come along once in a lifetime. Specifically, at the end of that lifetime. That's what Dennis Crawford, marketing director for...
Brian Quinton |
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| Lesson Plan |
Most of us who played sports growing up dreamed of one day being good enough to turn pro. Even after reality set in, our passion for sports remained...
Jeff Shifrin |
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| Print on the Run |
Anyone whose memories of the Internet economy extend back to sock-puppet spokesmen and sites devoted to toys should remember the CueCat, a cat-shaped...
Brian Quinton |
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| SHAKIN' IT UP |
The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night....
By Richard Tedesco |
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| Smooth Operators |
Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks....
Amy Johannes |
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| Spinning Ty Cobb |
Ty Cobb wasn't such a bad guy — really. That's what Tom Stanton, author of “Ty and the Babe,” is out to prove with his self-styled...
Richard Tedesco |
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| The Personal Touch |
Face mapping is not likely a term widely understood by the greater American population. But if Dermalogica has its way, it will be one day. Dermalogica...
Patricia Odell |
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| The Summer of Slurpee |
For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director...
BY PATRICIA ODELL |
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| turf war |
for u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front....
Richard Tedesco |
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