April 2008
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General
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| Absolut Zero |
Absolut Vodka is going green this year — and it has nothing to do with its pear-flavored product. The company announced back in January that it...
Brian Quinton |
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| before you board… |
Airplane trips can be anxiety-ridden for obvious reasons. So it makes sense that Pepcid was on hand, providing 100,000 two-count samples of the chewable...
Amy Johannes |
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| Breakfast Stumping |
Denny's is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,...
Amy Johannes |
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| BUSCH LEAGUE |
My first trip in years to Sea World in Orlando, FL, was an eye-opener. It was great fun and very educational, but you can't miss the Budweiser Clydesdales...
Patricia Odell |
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| CAMPAIGN INDEX |
NONNI'S FOOD CO. Old London ‘Skinny Jeans’ Challenge Biscotti maker Nonni's Food Co. is promoting its Old London snacks that targets women...
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| CORRECTION |
In the March feature article “Vroom!” a Dodge (not Toyota) was the winning car in the Daytona 500, and Alltel only sponsored the first-place...
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| COUPONS TO THE RESCUE |
Beginning next month, U.S. households will receive a tax rebate check from the federal government. The money is intended to stimulate economic activity...
Peter Meyers |
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| Customer Centricity |
We are now in an era where the marketplace is so cluttered that it is more difficult than ever for any one firm to stand out from the competition —...
Joel R. Evans |
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| DON'T SHUT OFF YOUR PHONES YET |
Play protocol usually dictates that patrons shut off their cellphones upon entering the theater. That's increasingly not the case these days with many...
Patricia Odell |
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| Drive Proudly |
Most major league baseball teams used to have a “bullpen car” to drive relief pitchers from beyond the outfield fences down the foul line...
Richard Tedesco |
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| EVERYBODY WANTS TO BE IN THE MOVIES |
The Motion Picture Association of America reported last month that the average cost of producing and marketing a movie in 2007 by the major Hollywood...
Larry Jaffee / Editor in Chief |
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| HUNGRY HEART |
Heart disease is the No. 1 killer of American women. That sobering statistic is not lost on Kellogg Co. Some 5 million boxes of the cereal giant's Smart...
Amy Johannes |
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| Imitation Isn't Always The Sincerest Form of Flattery |
It probably seemed like a good guerrilla move at the time. Then the wheels fell off. During New York's Fashion Week in February, DKNY launched a sweepstakes...
Brian Quinton |
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| KFC Wings It |
KFC is changing its recipe. Not the way it seasons chickens — it perfected that a long time ago. But it is reaching for a new audience: 18- to...
BY AMY JOHANNES |
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| Less Painful Filing |
Benjamin Franklin once quipped that nothing in this world is certain but death and taxes. As one of America's father founders and a savvy businessman,...
Amy Johannes |
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| LETTERS to the editor |
UNCASHED CHECKS ARE THE REAL PROBLEM (What Rebate? March) I enjoyed your article on rebate issues facing promotionally active marketers and fulfillment...
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| NO SMOKING |
If you're of a certain age, you'll remember which cigarette brand claimed to “taste good, like a cigarette should” — even if you don't...
By Brian Quinton |
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| NOT STUCK IN A CAVE |
Geico's cavemen still show up regularly on TV ads and especially on the Web, even though their ABC sitcom was cancelled in November after six episodes....
Richard Tedesco |
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| Old School Game |
Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right...
Brian Quinton |
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| Start Thinking About LANDING PAGE OPTIMIZATION |
Imagine that you are in charge of online marketing for your organization. You have slaved for months to tune and optimize your campaigns. Countless hours...
By Tim Ash |
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| SWEET WHIFF OF POLITICS |
An enterprising woman has tapped into the long-held belief by many citizens that politics stinks. To sweeten the aura, April Cline, a certified life...
Patricia Odell |
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| TEXT DRIVE |
Text messaging figures to be more prominent in Land Rover's future marketing plans. A few successful tests over the past year have driven attendees to...
Richard Tedesco |
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| WHAT ABOUT THE CHANGE? |
Maine is the latest state to come to the rescue of consumers tired of feeling pressured to spend more than a gift card's value to use up the often small...
Patricia Odell |
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