PROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects.

PROMO MAGAZINE serves marketing professionals at consumer product and service companies, retail chains, and Internet businesses, as well as principals at marketing agencies and supplier companies serving the $233.7 billion promotion industry. The core readership is composed of senior- and mid-level marketing executives responsible for developing and implementing branding strategies across a variety of disciplines including sales promotion, advertising, direct marketing, event sponsorships, and public relations. Readers look to PROMO for insights into using promotion marketing as a strategic, measurable component of their overall marketing mix. The magazine provides "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects.

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PROMO XTRA
To stay ahead in today’s fast paced promotion industry, marketers and agency execs turn to PROMOXtra, the must-read e-newsletter from the editors of PROMO. Sent out twice each week, PROMOXtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.

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PROMO EXPO
PROMO Expo, the most comprehensive promotion marketing conference and expo, delivers up-to-the-minute ideas; valuable strategic insights & practical solutions; and networking opportunities with industry colleagues and leading solutions providers. Attended by thousands of industry professionals, PROMO Expo takes place Sept. 30th-Oct. 2 at Chicago's Navy Pier. Visit www.promoexpo.com for information on attending or exhibiting.
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PROMO 100
PROMO 100 is PROMO magazine’s annual ranking of the industry’s top promotion and integrated marketing agencies.
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PRO AWARDS
Presented by PROMO, the PRO Awards recognize the nation's top promotion marketing campaigns across a variety of strategic and tactical categories. The winners are recognized each year during a gala ceremony at PROMO Expo.
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EMMAS
PROMO’s Entertainment Marketing Awards (EMMAs) are the industry’s premier accolade for outstanding entertainment tie-in promotions announced each year in January.
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MARKETERS OF THE YEAR
Each year, PROMO's editorial staff selects and honors the promotion industry's most innovative executives as Marketers of the Year.
For more information on the Marketers of the Year